Betty’s Burgers is eyeing suburban expansion, nearly a year and a half after burger joint Sunshine Coast made its first foray into WA with a store in Perth’s CBD.
The retro beach-inspired burger shack has already lined up a Fremantle location and chief executive Troy McDonagh said PerthNow outlets will follow in Scarborough and several shopping centres.
“Western Australia is a great place for businesses like ours, we love WA because you embrace new things,” he said.
“We’ve now been established in the city for almost a year and a half at Forrest Chase and we’ve really worked hard to make people in Perth fall in love with who we are and what we do.
“The demand grew over the last year so we were probably going a bit further into different communities and so we started looking outside of the Perth metro area, and the next opportunity that arose was in Fremantle.”
Betty’s Burgers will take over an inactive but prime South Terrace site – formerly The Meating Ground – which has been vacant since 2020.
“It’s really the tooth between Gino’s and what used to be the Dome, and hopefully it will be something else very exciting soon,” said Fremantle Mayor Hannah Fitzhardinge, giving an indication that another new venue could be on the way to CBD.
“I think it’s a bit of a sign of the band’s turnaround.”
Mr McDonagh said Betty’s Burgers has had its eyes set on Fremantle since boarding WA.
“We’ve been watching Freo for a year or two now and really liked the South Terrace location,” he said.
“We are about to start our construction there and hope to open before the end of June.”
But Fremantle isn’t the only coastal destination the burger chain hopes to expand to this year.
“We wanted to have one a little further up the beach and we’re about to lock down (a third site) in Scarborough,” he said.
“We also have a number of mall locations in the pipeline.”
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